Who's in your network?
For up-and-coming singer/songwriter Sinai Rose, a chance prank phone call to a family friend may have been just the ticket to kick-start her career. The first break for the 12-year-old powerhouse performer came as a result of her playful nature combined with her signature talent.
"My mom was in the kitchen cooking and I decided to prank call one of her old music business friends, Audrey Martell," remembers Sinai. "I left a voicemail singing one of her songs. She called back and asked. 'Whose voice was that? Where did that voice come from?'" My mom was like, 'Oh, yeah, that was Sinai.' Audrey said, 'We have to get in the studio to record something.' That's when the wheels started spinning and everything fell into place."
Sinai Rose (pronounced suh-NIGH) is the only child of Shannon Cook, a music journalist/talent manager, and Kevin Davy, a reggae artist/musician who performs with The Wailers. They raised their daughter in an artistic environment and she embraced the opportunity to perform whenever she could. "My father would always have a band in the basement and I used to burst into the studio and take over the session," she laughs. "I remember singing for my father's friends when I was three. Back then it was probably something from Sesame Street."
A triple-threat, Sinai has flexed her musical, acting and dancing muscles in everything from off-Broadway productions (Keep on Walking) to guest appearances on Nickelodeon shows (Naked Brothers Band Season 2 County Fair) to astonishing crowds at the acclaimed Apollo Theater Amateur Night and has even appeared in various television commercials.
Sinai Rose is now the first original artist signing for KIDZ BOP, the most-popular and recognized music series in the U.S. for kids, celebrating the unique, authentic voice of kids. KIDZ BOP music titles have sold more than 11 million copies and earned 9 Gold certifications since their debut in 2001. Rose is preparing her debut release for 2010 and her first single "LOL" is a featured track on the KIDZ BOP music series release KIDZ BOP 16 out on August 4th 2009. Sinai is featured in the direct television advertising campaign and in the album packaging as well as prominently on the enormously popular KIDZBOP.com. A music video for "LOL" will debut later this summer.
Sinai co-writes all her music and lyrics and works with an impressive team including producers Jens Gad (Enigma, Sandra), Toby Gad (Beyonce, Fergie, The Veronicas), and Mattias Gustafsson (Backstreet Boys), as well as songwriters Kerrie Roberts and Audrey Martell.
Young listeners will feel the high-energy girl power anthems and be empowered by tracks like "Back Packin," and the sassy "I Fought A Boy," in which Sinai rocks out while remembering a particularly tough day at school when some rambunctious classmates made the mistake of picking on her in the hallway. As she says in the lyric, "I fought a boy...and I won!"
Sinai slows down the pace with the mid-tempo song "Being Myself," through which she tackles the age-old dilemma: Being yourself versus following the crowd. The mellow beat matches up perfectly with the tongue-twisting chorus that flows effortlessly from Sinai. "I'm not that average kid because I don't really like to fall into a particular crowd," she admits. "Set your own example for people, just make sure it's a good example. You don't always have to copy what you see." Sinai is the sole writer on "Being Myself," and the ballad is particularly special to her because her father flew up from Jamaica to play guitar on the track.
The sunny reggae rhythms of "Jamerican Girl" present the perfect backdrop for Sinai to sing about the duality of her heritage -- Jamaican from her father's side and African-American from her mother's family. Citing Beyonce and Bob Marley as two of her musical heroes, she notes that her ancestral combination greatly influences how she makes music. "It's like throwing different paint colors at my music. I want to make it amazing and not something that anyone has ever heard," says Sinai.
Of course, if you want to be in Sinai's "fave five" you may want to pay close attention to the track "LOL," (geek speak for "laugh out loud") in which the tech-savvy 'tween highlights the best way to reach her. Sinai explains, "I love to text and it's much cooler with the abbreviations and everybody loves to do it!"
With a powerful voice, dynamic stage presence and spot on lyrics that resonate for tweens and teens, Sinai Rose is an unstoppable force who will soon be in YOUR network.